Premium custom apparel and team outfitting for schools, programs, and organizations that refuse to settle.
National vendors sell volume. We sell proximity. Two founders, one calendar, and the drive time to be at your fit session in person. Here is what that means in practice.
Kevin picks up. Scott picks up. No account reps, no call queue, no tier-2 escalation.
We drive to fit sessions. You see samples in person. Charlottesville is our home, not a sales region.
We plan around your season and your delivery dates, not around a national production schedule.
Full athletic department under one account. One schedule, one rhythm, one relationship that learns your program.
A Charlottesville, Virginia custom apparel company outfitting athletic programs across Central Virginia. Founded 2025 by Kevin Badke and Scott Reinen.
We build custom uniforms, sideline gear, and spirit wear for high school, prep, collegiate, club, and youth programs. The wedge is local: one account team, two phones that pick up, and a calendar that works with yours instead of against it.
Central Virginia. Headquartered in Charlottesville; serving Albemarle, Greene, Fluvanna, Nelson, Madison, and the surrounding counties.
We drive to fit sessions, deliver in person when it matters, and know the schools in our radius by name. If you need a national vendor, we are not the right fit. If you want a local partner who will take your call in October, we are.
Programs don't run on orders, they run on a calendar. Here's what a year looks like when we're on the sideline with you. Fit sessions in August, alumni drops in December, and never a scramble in between.
On-campus sizing day. Every athlete tries on samples before a single unit is cut.
Game kits delivered the week before opener. Sideline layers follow once the weather turns.
New transfers, torn shorts, the kid who grew two inches. One text, no drama.
Playoff tees, fan shirts, a warm layer for the bus ride home. Rush turns we can actually hit.
Holiday store, two weeks only. Alumni, parents, the coach who retired in '09.
Sit with the AD, walk the roster, lock the calendar. The quiet month is when the work happens.
Football to volleyball, JV to varsity, opening week to playoffs. Plus Effort builds custom uniforms, sideline layers, and travel kits for every program on the calendar.
Three fields, fifteen minutes. We come back with a scoped quote inside 48 hours, not a catalog and a sales rep.
