Plus Effort is a Charlottesville company. We are founded here, operated here, and the athletic programs we work with are the ones we drive to in person when something needs solving.
Custom apparel for athletic programs is a category the big national vendors dominate by default. Most Charlottesville-area programs end up working with one of them not because the service is good, but because nobody local was running the play. We started Plus Effort to change that for the schools, clubs, and organizations in our region.
If you are a coach, athletic director, or program leader anywhere from Charlottesville out through Albemarle, Greene, Fluvanna, Nelson, or Orange Counties, you have a local apparel partner now.
Plus Effort is a Charlottesville-based custom apparel company outfitting athletic programs across Central Virginia. Founded 2025 by Kevin Badke and Scott Reinen.
Kevin coaches football at St. Anne's-Belfield and is at games and practices across the region most weeks of the year. Scott is based in town and available on short notice for visits.
Charlottesville, Albemarle, Greene, Fluvanna, Nelson, and Orange Counties, plus the broader Central Virginia region.
Anywhere we can drive on a Tuesday afternoon. Public high schools, prep schools, the University of Virginia and surrounding club sports, and the travel and youth programs across the region.
Game-day uniforms, sideline and travel gear, spirit wear that actually sells, coaching kits, and the branded department apparel that holds a season together. The full operation, from a single varsity team to an entire athletic department.
Independent schools like St. Anne's-Belfield and The Covenant School. Public high schools across Albemarle, Charlottesville City, and the surrounding counties.
University of Virginia athletics and the surrounding club sports programs. Smaller four-year colleges in Central Virginia. Sport by sport, per-unit pricing.
Travel ball, AAU, youth leagues across Central Virginia. Same quality and personal service as our school programs, scaled to your roster size and budget.
There is a version of the local-vendor pitch that is all sentiment and no substance. That is not what we mean. Three things change when your apparel partner lives inside a Tuesday-afternoon drive.
Email-to-answer goes from two business days to two hours. Quote-to-proposal goes from a week to forty-eight hours. Production-issue-to-resolution goes from 'we will escalate that' to 'we are already on it.'
Instead of a tier sheet built for a national average, your proposal reflects your sport mix, your roster sizes, your season calendar, your budget reality, and your program's identity decisions. Easier to plan, easier to explain to a booster board, easier to execute.
When your point of contact is one of two founders who live in Virginia, the social contract is different. We do not get the benefit of being a faceless vendor. That is the point.
Plus Effort builds custom kits for the sports Virginia athletic programs run from August practice through May tournament weekends.
Three fields, fifteen minutes. We come back with a scoped quote inside 48 hours, not a catalog and a sales rep.
